Visual ID Systems

Visual ID Systems

Successful brands capture the essence of an organization in a simple and memorable way. Before you can begin you need to know your audience. Guidelines and design systems help ensure the brand is rolled out in a consistent manner, taking real-world limitations into account.


Brand identity for an Indigenous owned construction company. The circle plays off saw blade edges, while the eight feathers represent the eight communities that make up Peter Ballantyne Cree Nation. The eagle is culturally significant and represents strength and reliability. Mini brand guidelines were developed to help ensure proper usage.

*Created with SymmetryPR

*includes work created at Creative Fire